ROKX

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: United States
Founded: 2000 2000s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2000s Clothing brands from United States

Overview

Tagline

A pair for adults who take play seriously

ROKX is a climbing apparel brand founded in 2000 by Mike Graham, a member of THE STONE MASTERS, a group of climbers active in Yosemite, California. The brand name is a coined term combining “ROCK” and “EXTREME ACTIVITIES” (climbing), and its concept is “EXTREME CASUAL.” The brand’s roots lie in the distinctive features of pants conceived by founder Mike Graham. Aiming for the best fit and comfort in extreme conditions, the brand offers products for professional use that have been tested by climbers for functionality and durability. They are used not only for active pursuits but also in streetwear and lifestyle settings. The catchphrase is “A pair for adults who take play seriously.”

Concept

EXTREME CASUAL

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2025

Year Brand Category Description

2025

ROKX CLASSICS

Sub-brand

A derivative line reviving styles from the brand’s founding.

ROKX CLASSICS is a revival-oriented series launched by ROKX in spring 2025. It faithfully

ROKX CLASSICS is a revival-oriented series launched by ROKX in spring 2025. It faithfully recreates the original designs of the RPS pants and Karga pants devised by Mike Graham when the brand was founded in 2000. While the regular EXTREME CASUAL line represents the brand’s current staples, ROKX CLASSICS foregrounds the original logo and patterns, positioning it as a line that reflects the brand’s roots. It retains comfort and ease of movement while also matching prices to those at the time of the brand’s founding. Within the series, the RPS pants serve as its signature piece and central style.

2025 Sub-brand

ROKX CLASSICS

A derivative line reviving styles from the brand’s founding.

ROKX CLASSICS is a revival-oriented series launched by ROKX in spring 2025. It faithfully