Tagline
Nouvelle vague de Rola
ROLAROLA is a South Korean fashion brand. Operated by BYYJ, it originated as an athleisure line of the company’s women’s brand NAIN and was relaunched as an independent brand in 2017. It focuses on women’s casual wear and also offers swimwear, fitness wear, accessories, and other items. Initially, it advocated a lifestyle centered on the three Hs—“Happy・Healthy・Humorous.” It is now presented as a new wave classic lifestyle brand that references Nouvelle Vague and is bold yet romantic and sensitive.
Concept
A new wave classic lifestyle brand that pays homage to Nouvelle Vague, which is bold but romantic and sensitive.