rom’u is a Japanese colored contact lens brand launched in 2024 by ANW Co., Ltd., headquartered in Tokyo. The brand name combines “romantic” and “u (you).” It offers colored contact lenses, including one-day lenses. According to official announcements, its brand concept focuses on dreams admired in childhood and the desire to be cute. Its products include the episode series.
Concept
The “dream” imagined in those moments, when you were little and admired something.