Tagline
Fun Outing! — Enjoyable outings!
ROOTOTE is a Japanese tote bag brand founded by Fujio Kamiya in 2001. Its vision is “To become the world’s number one tote bag brand,” and its tagline is “Fun Outing! — Enjoyable outings!” Its mission is to “continue to be a MEDIA that spreads inspiration around the world through tote bags and makes society better.” The brand is identified by its tag bearing the R mark, and its side pocket, the “Roo Pocket,” is part of its identity. Based on economic, cultural, social, and diversity values, it develops collaborations and projects in the fields of art, ecology, and culture.
Concept
To continue to be a MEDIA that spreads inspiration around the world through tote bags and makes society better