Rosa by NARACAMICIE

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Overview

Rosa by NARACAMICIE began in 2008–2009 A/W as a licensed brand of NARACAMICIE, founded in 1984 in Milan, Italy, by the married couple Lina Anaratone and Walter Anaratone. Centered on shirts and blouses, it also offers knitwear and accessories, carrying forward its focus on materials while proposing lower-priced items focused on everyday wear.

Concept

Lower prices and a focus on everyday items

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1 brands
Founded
1984
1984 Parent brand
NARACAMICIE
Clothing

A derivative second line expanding into everyday offerings

The parent brand NARACAMICIE is the core line, focusing on the planning, import, and sale

The parent brand NARACAMICIE is the core line, focusing on the planning, import, and sale of shirts and blouses for women. Rosa by NARACAMICIE emerged as a derivative line launched as a new brand in 2008. While carrying forward its sculptural shirt-making and attention to texture, it specializes in everyday items and shifts its focus toward offerings that incorporate Japanese trends. It was presented as primarily targeting women aged 25–40.

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