ROTAR is a Japanese men's fashion brand that launched in the summer of 2000. Drawing on street culture such as skateboarding and motorcycling, it offers clothing and accessories. Its official introduction presents “having fun” and “what one likes” as its concepts, and describes its distinctive features as pop colors and unique items. Since 2013, it has also developed series themed around alcohol, music, tobacco, UMA, and other subjects. The current designer is Yusuke Oshiba.
Concept
A brand that continues to evolve around the concepts of “having fun” and “what one likes.”