Concept
sweet spice
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sweet spice
Parent brands and sub-brands, ordered by founding year.
Core casual line carrying the brand’s origins
Rouge vif is a women’s brand launched by ABAHOUSE INTERNATIONAL in 1995 and the original l
Rouge vif is a women’s brand launched by ABAHOUSE INTERNATIONAL in 1995 and the original line from which the current Rouge vif la cle developed. With “sweet spice” as its theme, it offers casual wear that combines a cute look with ease of wear, and has shaped the parent brand’s core everyday style. As Rouge vif la cle expanded into a business format combining original lines with selections from cities around the world, Rouge vif remained a central presence, carrying its brand name and casual foundation. In contrast to FONCE’s polished wardrobe for a range of settings and REVISITATION’s mature direction, it is positioned as the line that clearly takes responsibility for everyday wear and approachability.
Core casual line carrying the brand’s origins
Rouge vif is a women’s brand launched by ABAHOUSE INTERNATIONAL in 1995 and the original l
Rouge vif is a women’s brand launched by ABAHOUSE INTERNATIONAL in 1995 and the original line from which the current Rouge vif la cle developed. With “sweet spice” as its theme, it offers casual wear that combines a cute look with ease of wear, and has shaped the parent brand’s core everyday style. As Rouge vif la cle expanded into a business format combining original lines with selections from cities around the world, Rouge vif remained a central presence, carrying its brand name and casual foundation. In contrast to FONCE’s polished wardrobe for a range of settings and REVISITATION’s mature direction, it is positioned as the line that clearly takes responsibility for everyday wear and approachability.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Rouge vif is from Japan.
Rouge vif was founded in 1995.
Rouge vif covers the following categories: Clothing.
Rouge vif is a sub-brand of Rouge vif la cle.