Rouge vif

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Overview

Rouge vif is a Japanese women's casual brand launched by Abahouse International in 1995. With “sweet spice” as its theme, it has developed real clothes that combine cuteness with ease of wear. It is currently one of the original lines of Rouge vif la cle, offering women's wear centered on everyday clothing. In addition to this line, Rouge vif la cle carries several other original lines and selected items from Japan and abroad.

Concept

sweet spice

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
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- Parent brand
Rouge vif la cle
Clothing

Core casual line carrying the brand’s origins

Rouge vif is a women’s brand launched by ABAHOUSE INTERNATIONAL in 1995 and the original l

Rouge vif is a women’s brand launched by ABAHOUSE INTERNATIONAL in 1995 and the original line from which the current Rouge vif la cle developed. With “sweet spice” as its theme, it offers casual wear that combines a cute look with ease of wear, and has shaped the parent brand’s core everyday style. As Rouge vif la cle expanded into a business format combining original lines with selections from cities around the world, Rouge vif remained a central presence, carrying its brand name and casual foundation. In contrast to FONCE’s polished wardrobe for a range of settings and REVISITATION’s mature direction, it is positioned as the line that clearly takes responsibility for everyday wear and approachability.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Rouge vif

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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