Samantha Thavasa

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Overview

Tagline

A woman’s eternal partner.
Samantha Thavasa is a bag and jewelry brand founded in 1994 by Kazumasa Terada in Tokyo, Japan (Shinjuku-ku, Tokyo). Samantha Thavasa Japan Limited handles its planning, production, and sales, and the brand’s motto is “A woman’s eternal partner.” Its concept centers on being a sparkling self, filled with excitement at work and in private life, staying true to oneself at all times, and valuing a femininity that never changes. At the time of its founding, Terada personally handled everything from product design to sales.

Concept

A sparkling me, filled with excitement at work and in private life. Staying true to myself at all times. A femininity that never changes.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
6 brands
Founded
2004-2014
2004 Sub-brand
Samantha Thavasa Deluxe
Bags

An upper-tier line for career-oriented customers that complements the mainline

As a derivative line of Samantha Thavasa, it has been offered since 2010 and is also opera

As a derivative line of Samantha Thavasa, it has been offered since 2010 and is also operated in department stores in combined sales areas with Petit Choice. Official investor relations materials position it as a brand for adult women, primarily career women, with an intellectual and elegant concept. In contrast to the mainline’s glamour, it focuses on workwear and formal occasions. It is an upper-tier line that expands the range of the main bag business.

2004 Sub-brand
Samantha Thavasa Petit Choice
Wallets

An entry-level line specializing in accessories that supports the main line

An accessories-focused line derived from Samantha Thavasa itself. Officially, it focuses o

An accessories-focused line derived from Samantha Thavasa itself. Officially, it focuses on small leather goods and consists primarily of wallets, pass cases, key cases, and pouches, serving to organize the contents of bags. Compared with the main line, which centers on bags, it offers a broader selection of accessories for direct everyday use and functions as an entry point to the brand through character collaborations and a wide range of colors.

2006 Sub-brand
KINGZ
Clothing

A men's functional beauty line that complements the main line

As the men's line of Samantha Thavasa, KINGZ is a brand responsible for business items for

As the men's line of Samantha Thavasa, KINGZ is a brand responsible for business items for working men. While the main brand focuses primarily on bags for women, KINGZ emphasizes functional beauty and practical use through Made in Tokyo leather products and accessories, as well as items such as socks, with a distinctive focus on materials. Its range spans bags to fashion goods, positioning it as a line that supports men's commutes, business trips, and everyday lives.

2012 Sub-brand
UNDER25 Samantha Thavasa
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Samantha Golf’s line for younger consumers

Within Samantha Golf, UNDER25 is a golf line geared toward younger consumers. The official

Within Samantha Golf, UNDER25 is a golf line geared toward younger consumers. The official brand page carries a message about finding a new self, and, like No.7, presents it as part of Samantha Golf. Its product offerings center on casual, versatile designs such as logo prints, loop collars, and checks, with a broad selection of roundwear including polo shirts and skirts. A 2022 feature also introduced it as a casual series; in contrast to No.7’s focus on patterns, UNDER25 serves a lighter, more everyday-oriented role.

2013 Sub-brand
No.7 Samantha Thavasa
Clothing

A pattern-focused offshoot line of Samantha Golf

Within Samantha Golf, No.7 is a golf line centered on pattern expression and logo use. Off

Within Samantha Golf, No.7 is a golf line centered on pattern expression and logo use. Official materials feature the Retro Flower series, polo shirts with all-over logo patterns, and all-over floral-print polo shirts. A 2022 feature also presented it as the Retro Flower series alongside UNDER25’s casual series. In contrast to UNDER25, it serves to build golf-round outfits through patterns and color combinations.

2014 Sub-brand
LAPLUME SAMANTHA THAVASA
Bags

A higher-tier offering centered on Japanese manufacturing

A high-end bag brand derived from Samantha Thavasa in 2014. According to official investor

A high-end bag brand derived from Samantha Thavasa in 2014. According to official investor relations information, it was launched in collaboration with the Isetan Mitsukoshi Group and emphasizes Japanese manufacturing and domestic craftsmanship, from material selection through sewing. It remains listed among the brand options on the shop list and is positioned as a higher-tier offering that places greater emphasis on craftsmanship and rarity than the main brand’s representative bag lines.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Samantha Thavasa

Country of origin, founding year, categories and parent brands.

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