Tagline
Eyewear is the most important accessory.
SAUREN EYEWEAR is a Turkish eyewear brand whose foundations were laid in 2011 by renowned Istanbul optician Arif Demir. Its slogan is “Eyewear is the most important accessory.” The brand was established as SAUREN EYEWEAR in 2015 and offers more than 30 models in acetate, metal, and titanium. Its collections feature light-colored lenses that allow sunglasses to be worn comfortably indoors while keeping the eyes visible. At the 2017 Silmo Paris international eyewear fair, it was selected as one of the “Top 50 Eyewear Brands in the World” and received recognition in the luxury category. It is also sold at 48 locations in Turkish optical stores.
Concept
With light-colored lenses that allow sunglasses to be worn comfortably indoors while keeping the eyes visible