Tagline
SEA LIKE THE OCEAN, EASE LIKE RELEASE PRESSURE AND CHASE FREEDOM
Sease is a premium lifestyle brand balancing elegance and functionality, launched in Milan in 2018 by Franco Loro Piana and Giacomo Loro Piana. Centered on outerwear for moving between the city and the outdoors, it offers practicality for activities such as sailing, skiing, and hiking. It advocates a “contemporary wardrobe” that blurs the boundary between urban and activewear, using high-quality, sustainable materials and aiming to create value while respecting the environment.
Concept
Sease's mission is to create value while respecting the planet.