Séfr is a Swedish fashion brand founded in 2016 by Per Fredrikson and Sinan Abi. It developed from a secondhand and vintage shop they started in Malmö in 2012. With menswear ready-to-wear at its core, the brand now also offers womenswear. Its name means “zero” in Lebanese Arabic, and the brand is guided by an approach of putting a different spin on classics. It has also presented its Spring/Summer 2025 collection.
Concept
the brand is all about doing something classic in a different way