s/e/o is a fashion brand founded in Seoul, South Korea, in 2017. It is designed by its founder, designer Cho Sohyun, and focuses on womenswear, offering outerwear, tops, bottoms, dresses, swimwear, bags, shoes, and accessories. The brand name comes from the founder’s middle name. It advocates designs that are not bound by trends and aims to create clothing that allows wearers to express their own style and individuality. Production takes place in Seoul, and the brand is also available in Japan.
Concept
The brand aims to create designs that are not bound by trends. It is for people who express their natural style and individuality in their own way.