Tagline
JOYFUL, MODERN, & EVOCATIVE WITH EASTERN ELEGANCE & PLAYFUL IRREVERENCE.
Shanghai Tang is a luxury fashion house founded in Hong Kong in 1994 by Hong Kong businessman David Tang. With the aim of bringing the fashion of 1920s and 1930s China back into the spotlight, its design centers on combining 1920s cheongsam with 21st-century modernity. In addition to clothing, it extends into lifestyle areas such as luxury homeware and fine bone china, incorporating Chinese culture and heritage into its styling and branding.
Concept
inspired by 1920s Cheongsam combined with the modernity of the 21st century