Skechers

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Overview

Tagline

THE COMFORT TECHNOLOGY COMPANY®
Skechers is a footwear and apparel company founded in 1992 in Manhattan Beach, California, by Robert Greenberg. Its design principles center on comfort, offering Comfort, Style, Innovation, and Quality at reasonable prices. It offers footwear for athletic lifestyle, fashion, work, and kids in areas such as Performance and Lifestyle.

Concept

a lifestyle brand focused on comfort, style, innovation, and quality at a reasonable price

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
7 brands
Founded
1992-2017
1992 Sub-brand
Skechers Sport
Footwear

An active lifestyle line for everyday use

The Skechers Sport collection is an athletic-inspired line featuring casual sneakers, slip

The Skechers Sport collection is an athletic-inspired line featuring casual sneakers, slip-ons, and sandals, designed for everyday active use. Company disclosures list Skechers Sport as part of the Lifestyle offering. Rather than being as competition-oriented as Performance, it serves to complement the active feel of the lifestyle side.

2000 Sub-brand
Mark Nason Skechers
Footwear

An offshoot collection with a stronger designer identity

Mark Nason Skechers is a collection named after Mark Nason, a co-founder of Skechers USA.

Mark Nason Skechers is a collection named after Mark Nason, a co-founder of Skechers USA. It began in 2000 and has expanded from its initial focus on boots and accessories to include dress, casual, and active styles. Within Skechers’ lifestyle segment, it is treated as a distinct offshoot line that foregrounds the designer’s name and a sense of craftsmanship.

2002 Sub-brand
Skechers Work
Footwear

A specialized workwear line designed to meet safety standards

Skechers Work is presented in the United States as a leading work brand, offering highly p

Skechers Work is presented in the United States as a leading work brand, offering highly protective footwear with style, comfort, and industry-certified quality for people in work and professional settings. Its footwear features functions such as slip resistance, safety toes, and waterproofing, and it is a specialized line with uses distinct from those of Lifestyle and Performance.

2011 Sub-brand
BOBS from Skechers
Footwear

A charitable offshoot focused on supporting animal protection

BOBS from Skechers is a collection with a strong charitable focus on supporting animal pro

BOBS from Skechers is a collection with a strong charitable focus on supporting animal protection, and official information states that purchases contribute to supporting animals in need of protection. BOBS charity promotes the Paws for a Cause Design Scholarship, and activities involving donations and awareness-raising continue. It also has offshoots such as BOBS Sport, positioning it within Skechers’ lifestyle segment as a differentiated line that foregrounds social contribution.

2011 Sub-brand
Skechers Performance
Footwear

The brand’s technical core line for athletic use

Skechers Performance, the brand’s technical core, is presented as a distinct collection co

Skechers Performance, the brand’s technical core, is presented as a distinct collection covering a broad range of athletic uses, from running, training, walking, golf, pickleball, cricket, basketball, and soccer. The brand page lists Lifestyle, Performance, Kids, and Work as separate categories, with Performance positioned as the most function-focused pillar among them.

2017 Sub-brand
Skechers Street
Footwear

A lifestyle line oriented toward everyday streetwear

Skechers Street is a street-oriented lifestyle collection with dedicated pages for women a

Skechers Street is a street-oriented lifestyle collection with dedicated pages for women and kids, centered on sneakers that pair easily with everyday streetwear. Within the brand’s broader Lifestyle category, it is positioned around everyday attire, distinct from Performance’s competition-focused offerings, and has a clear role in appealing to a wide range of age groups.

- Sub-brand
Skechers Kids
Footwear

A major category line for children

Skechers Kids is officially recognized as a collection for children, and the company prese

Skechers Kids is officially recognized as a collection for children, and the company presents this category as part of its lifestyle division. In a 2017 official announcement, the Kids’ collection was included within the lifestyle division and positioned as a separate pillar from the Performance Division. It serves as an umbrella for multiple children’s series, including S-Lights, Skech-Air, Foamies, Twinkle Toes, and Stretch Fit, and oversees offerings tailored to different age groups.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Skechers

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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