Tagline
bringing the brand’s effortless spirit to a new generation.
SMR Kids is a children’s collection by SMR Days. Founded in London in 2020 by Adam Shapiro, Dan May, and Gautam Rajani, SMR Days has focused on accessible resortwear for relaxed “laid-back days.” SMR Kids likewise aims to bring the same “effortless spirit” to the next generation, incorporating traditional Indian techniques such as bandhani, kantha embroidery, and block printing into contemporary clothing, with a focus on natural materials such as cotton.