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SMR Days

SMR Days

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Country: United Kingdom
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from United Kingdom

Overview

Tagline

EFFORTLESS SUMMER STYLE

SMR Days is a London, UK-based resortwear brand for men, founded in 2020 by Adam Shapiro, Dan May, and Gautam Rajani. Its collections include shirts, shorts, suiting, lightweight jackets, and trousers, centered on a wardrobe that can be worn with ease at home or while traveling. The brand aims to incorporate traditional Indian craftsmanship, including bandhani tie-dye, kantha embroidery, and block printing, into contemporary clothing.

Concept

to provide an effortless wardrobe for men, made for laid-back days, home or away.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

SMR Kids

Sub-brand

Clothing

A derivative line extending the range for children

A derivative line that SMR Days presented on its official website as its “first collection

A derivative line that SMR Days presented on its official website as its “first collection for children.” It adapts existing model names used in the parent brand’s men’s resortwear, such as Paraiso, Malibu, Enamorados, and Es Cubells, for children without changing the names, and is mainly composed of shirts, trousers, and shorts. Sharing its naming system with the main collection for adults while shifting its target audience to children, the line serves as an entry point for extending the parent brand’s wardrobe to families.

- Sub-brand

SMR Kids

Clothing

A derivative line extending the range for children

A derivative line that SMR Days presented on its official website as its “first collection