SO.YA

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Tagline

Vertical Connection
SO.YA is an Italian eyewear brand founded by Matteo Pontello in 2015. Based at its office in Treviso, the brand designs in Italy, and its products are hand-assembled and inspected by artisans. Its range focuses on optical eyewear and sunglasses, with the idea of receiving ideas and connecting them outward, expressed as “Vertical Connection,” at its core.

Concept

The Soya logo is a word play: it means “So Yes,” and its pay off “vertical connection” represents creativity, beauty and intuition.

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