Tagline
A joyful and committed fashion brand
Soi (officially Soi Paris) is a French womenswear brand founded in Paris in April 2016 by sisters Julia Laussinotte and Aurélie Boutboul. Centered on colorful, distinctive hand-drawn prints, it offers ready-to-wear and accessories using natural materials such as silk. Guided by “Print Stories,” the idea of giving each garment a story, the brand emphasizes ethical sourcing of materials and responsible production in certified factories. Julia oversees print and collection design, while Aurélie is responsible for strategy and business operations.
Concept
More than just clothes, we create stories to wear