ascot

Soi was a spin-off line listed as a brand in ASCOT’s official gallery. Its name was presented as expressing the sentiment of “being oneself” in French, and within ASCOT’s women’s clothing range, which centers on natural materials, it represented a concept focused on individual wearing experience and style. As it was presented alongside several women’s clothing brands, including ASCOT itself, Kanon, and Cinnamon, it can be treated not merely as a product category but as an independent line within the ASCOT brand family.

Yim is a natural clothing offshoot brand launched by ASCOT. Official information presents it as a new brand created by ASCOT, which has long been committed to Japanese-made products, and says it offers cotton and linen garments produced in Thailand. Its production background differs from that of ASCOT itself, which centers on fabric and sewing in Japan; Yim serves to broaden the brand’s offering through natural-material garments made overseas. Retailers also list it as “ASCOT by yim.”

Tel quel is a spin-off label launched in 2021 as a “new brand” by ASCOT’s project leader. Building on the aprons ASCOT had traditionally handled, it proposed designs for people who did not usually wear aprons, along with products made from domestically produced fabrics and sewn in Japan. It was planned and sold as a distinct brand encompassing bags and snoods, rather than aprons alone, and was therefore separate from ASCOT’s home goods category as an independent line. As it does not appear in the current official brand list, it is treated as a sub-brand that was developed in the past.

Cinnamon was a women’s clothing line presented as a brand in ASCOT’s official gallery. It focused mainly on customers up to size 11, offering designs and fabrics with a casual, natural feel. Its target differed from that of ASCOT itself, which broadly catered to mature women seeking comfortable clothing. Featured alongside sister-like women’s clothing brands such as 花音 and Soi, the line occupied a position emphasizing everyday wear and casual style.

torinoco is a linen-focused derivative line developed within the ASCOT brand family. While ASCOT itself offers a wide range of womenswear and aprons made from natural materials in general, torinoco foregrounds its focus on linen and offers products whose fabrics and sewing are both made in Japan. Some major retailers carry it under the name “ASCOT by Torinoco,” positioning it as a standalone line specializing in materials within ASCOT’s approach to craftsmanship.

花音 was a women's clothing line presented as a brand in ASCOT's official gallery. It selected high-quality fabrics from Japan with particular care and focused on size 13, giving it a different sizing and material approach from ASCOT itself and Cinnamon, which centered on size 11. Within the ASCOT brand family, it was positioned as a derivative line that clearly emphasized Japanese-made materials and a more generous size range.