Yim

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Country: Japan
Founded: 2019 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

A life with smiles

Yim is a womenswear brand using natural materials, launched in August 2019 by Ascot Co., Ltd., an apparel manufacturer based in Himeji, Hyogo Prefecture. As a new brand planned and designed by Ascot and made in Thailand, it offers clothing made from cotton and linen. The brand name means “smile” in Thai, and its concept is “a life with smiles through warm fabrics and careful craftsmanship.” As a derivative brand of ASCOT, it proposes natural clothing for everyday life.

Concept

A life with smiles through warm fabrics and careful craftsmanship

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1987

Year Brand Category Description

1987

ascot

Parent brand

Accessories

A natural clothing line expanding through overseas production

Yim is a natural clothing offshoot brand launched by ASCOT. Official information presents

Yim is a natural clothing offshoot brand launched by ASCOT. Official information presents it as a new brand created by ASCOT, which has long been committed to Japanese-made products, and says it offers cotton and linen garments produced in Thailand. Its production background differs from that of ASCOT itself, which centers on fabric and sewing in Japan; Yim serves to broaden the brand’s offering through natural-material garments made overseas. Retailers also list it as “ASCOT by yim.”

1987 Parent brand

ascot

Accessories

A natural clothing line expanding through overseas production

Yim is a natural clothing offshoot brand launched by ASCOT. Official information presents