SORANI.

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Country: Japan
Founded: 2024 2020s
Category: Lifestyle products
Related brands: Lifestyle products brands founded in the 2020s Lifestyle products brands from Japan

Overview

Tagline

We enjoy being outside on any sky day.

SORANI. is a Japanese unisex brand of umbrellas for both sunny and rainy weather, launched by Nifty Colors Co., Ltd. in spring 2024. The brand offers umbrellas designed to make going out enjoyable on both sunny and rainy days, with gender-neutral designs unrestricted by gender or age and neutral colors suited to a wide range of people and settings. Its products include folding umbrellas with light-blocking and ultraviolet-shielding functions that can be used as either sun or rain umbrellas.

Concept

Umbrellas designed to let anyone run out toward the sky and enjoy being outside, whatever the weather.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2013

Year Brand Category Description

2013

nifty colors

Parent brand

Accessories

A line focused on umbrellas for both sunny and rainy weather, designed for all genders

Launched by nifty colors in 2024, it is a unisex brand of umbrellas for both sunny and rai

Launched by nifty colors in 2024, it is a unisex brand of umbrellas for both sunny and rainy weather. Within the parent brand’s broad range of umbrellas and rain goods, it foregrounds designs for use regardless of gender or age and the functionality of umbrellas that serve for both sun and rain. Unlike Pokella, which centers on pocket-sized models, and Memorilla, which is characterized by ease of folding, this line focuses on gender-neutral umbrellas for both sunny and rainy weather.

2013 Parent brand

nifty colors

Accessories

A line focused on umbrellas for both sunny and rainy weather, designed for all genders

Launched by nifty colors in 2024, it is a unisex brand of umbrellas for both sunny and rai