nifty colors

Launched by nifty colors in 2024, it is a unisex brand of umbrellas for both sunny and rainy weather. Within the parent brand’s broad range of umbrellas and rain goods, it foregrounds designs for use regardless of gender or age and the functionality of umbrellas that serve for both sun and rain. Unlike Pokella, which centers on pocket-sized models, and Memorilla, which is characterized by ease of folding, this line focuses on gender-neutral umbrellas for both sunny and rainy weather.

A brand developed by nifty colors, featuring shape-memory umbrellas characterized by their light weight and ease of folding. Its design incorporates creases directly into the umbrella fabric, making it easier to restore the umbrella to shape when folding it. Within nifty colors’ umbrella lineup, unlike Pokella, which emphasizes pocket-sized portability, this functional line presents ease of folding after use as its primary value. It also serves a different use case from SORANI.’s unisex umbrellas for both sunny and rainy weather.

A folding umbrella brand developed by nifty colors, characterized by its small size and light weight, making it compact enough to fit in a pocket. Within the parent brand’s umbrella lineup, it focuses on compact umbrellas that prioritize portability and offer a variety of patterns and colors. It is differentiated by its emphasis on portability and compact size from SORANI., which centers on unisex umbrellas for both sunny and rainy weather, and Memorilla, which highlights ease of folding through shape memory.