sourire

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Overview

Sourire, founded in 2020 by Karim Diop and Patrick Badiane, is a German streetwear brand. It offers jackets, tops, bottoms, accessories, and more. While rooted in street culture, it is not limited to any particular category or aesthetic, and emphasizes connecting people through clothing, creativity, individuality, and real-life experiences.

Concept

Sourire stands for expression, optimism, and progress built on the idea that clothing can be a medium for connection.

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2024
2024 Sub-brand
Mili affinity
Clothing

A derivative line that connects sourire’s wholesale business with customers through retail

Mili affinity is a derivative brand for general consumers launched by DEEP THANKS as the “

Mili affinity is a derivative brand for general consumers launched by DEEP THANKS as the “retail brand of sourire.” While sourire is a wholesale brand, Mili affinity handles retail sales through channels such as its own online store, providing consumers with a way to select products directly. sourire offers products based on Mode, Street, and Casual styles for women in their early 20s. Mili affinity’s official online store carries outerwear, tops, and bottoms, as well as dresses, swimwear, shoes, bags, and accessories. No other sub-lines in the same brand family have been identified; Mili affinity is positioned as the retail arm of sourire.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about sourire

Country of origin, founding year, categories and parent brands.

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