Mili affinity

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Overview

Mili affinity is a women's fashion brand operated by Deep Thanks, a Japanese apparel company. Its official history states that it opened “Mili” in 2024. The official brand introduction says it proposes new styles unconstrained by conventions, based on “Mode,” “Street,” and “Casual.” Its offerings include tops, outerwear, bottoms, dresses, bags, shoes, swimwear, and accessories. An official recruitment interview describes how it was launched as the retail brand of the wholesale brand sourire.

Concept

Proposes new styles unconstrained by conventions, based on “Mode,” “Street,” and “Casual.”

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2020
2020 Parent brand
sourire
Clothing

A derivative line that connects sourire’s wholesale business with customers through retail

Mili affinity is a derivative brand for general consumers launched by DEEP THANKS as the “

Mili affinity is a derivative brand for general consumers launched by DEEP THANKS as the “retail brand of sourire.” While sourire is a wholesale brand, Mili affinity handles retail sales through channels such as its own online store, providing consumers with a way to select products directly. sourire offers products based on Mode, Street, and Casual styles for women in their early 20s. Mili affinity’s official online store carries outerwear, tops, and bottoms, as well as dresses, swimwear, shoes, bags, and accessories. No other sub-lines in the same brand family have been identified; Mili affinity is positioned as the retail arm of sourire.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Mili affinity

Country of origin, founding year, categories and parent brands.

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