Sportmax Code is a brand derived from Sportmax, part of Max Mara. Rinascente states that it spun off from Sportmax in 1998, while communications from Max Mara Fashion Group indicate that it began operating in the French market in 1999. Sportmax itself was founded by Achille Maramotti in 1969. The collections are built around relaxed silhouettes, diverse prints, and refined materials, with a contemporary, cool, and ironic tone.
Concept
Contemporary, cool and with an ironic twist. Collections are defined by relaxed silhouettes, multicolored prints, and refined materials.