Tagline
EVERYDAY I WEAR SUNNEI
Sunnei is an Italian fashion brand founded in Milan in 2015 by Loris Messina and Simone Rizzo. Centered on men’s and women’s ready-to-wear, it also offers shoes, bags, accessories, and more. The brand’s motto is “EVERYDAY I WEAR SUNNEI.” Its flagship store is designed as a hub that dissolves the boundary between conception and consumption, guided by the idea that it “redefines retail by blending the boundaries between conception and consumption.” In addition to fashion, the space brings together design, art, music, and cultural experiences.
Concept
redefines retail by blending the boundaries between conception and consumption.