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Superga

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Country
Italy
Founded
1911 1910s
Category
Footwear Clothing
Related brands
Footwear brands founded in the 1910s Footwear brands from Italy

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Overview

Tagline

People’s Shoes of Italy
Superga is a footwear brand founded in Turin, Italy, in 1911 by Swiss-born Walter Martini. It began by manufacturing shoes and boots using vulcanized rubber, and later established the technology that led to the tennis shoe “2750.” The brand uses the slogans “The Italian Brand of Informal Footwear” and “People’s Shoes of Italy,” and focuses primarily on casual sneakers. BasicNet acquired the brand in 2007.

Concept

The Italian Brand of Informal Footwear

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1970
1970 Sub-brand
Superga Sport
Footwear

A historical derivative line representing a sports-oriented direction

A derivative line established by Superga in 1970 to clarify its presence in the sports foo

A derivative line established by Superga in 1970 to clarify its presence in the sports footwear market. The official story describes it as the “Superga Sport line,” identified by athlete endorsements and a swallowtail logo. It is also referred to as the “Superga Sport family” in the current official store. While the core 2750 series represents the brand’s origins, this line is treated as a distinct branch carrying its sports-oriented heritage.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Footwearbrands fromItalyfounded in the1910s

Barrett Italy Founded in 1917 Footwear In common Footwearbrands fromItalyfounded in the1910s

Brands from Italy founded in 1911

FILA Italy Founded in 1911 Clothing In common Brands from Italy founded in 1911
Luigi Bianchi Italy Founded in 1911 Clothing In common Brands from Italy founded in 1911
Trussardi Italy Founded in 1911 Clothing In common Brands from Italy founded in 1911
VALSTAR FOR HER Italy Founded in 1911 Clothing In common Brands from Italy founded in 1911

Frequently asked questions about Superga

Country of origin, founding year, categories and parent brands.

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Brands from Italy Brands founded in 1911 Brands founded in the 1910s Brands from Italy founded in 1911 Brands from Italy founded in the 1910s Footwear brands Footwear brands from Italy Footwear brands founded in the 1910s