Tagline
Cult UK footwear from London's underground.
SWEAR London is a British footwear brand launched in London in 1997. Centered on platform-style sneakers, it uses a made-to-order model in which products are made after purchase, operating without holding inventory in response to orders and aiming to reduce material waste and overproduction. Production takes place in Portugal, with the individuality of each pair valued for every order. The brand intends to “include everyone” and to “acknowledge expression and celebrate together.”
Concept
We launched this brand to embrace. To include all. To acknowledge the expression. To celebrate together. For all. The odd ones, misfits.