Sync.

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Overview

Sync. is a Japanese art and lifestyle brand launched by Medicom Toy in 2013. Collaborating with artists from around the world, it offers apparel, goods, interior items, and more featuring artwork and design. With “Synchronize” as its concept, the brand is not confined to any particular genre and emphasizes the connection between artists and products. Tomohiro Konno, designer of NEXUS VII, serves as creative director, and the brand releases limited-edition products combining Medicom Toy’s planning capabilities with artists’ expressions.

Concept

Synchronize

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1 brands
Founded
1996
1996 Parent brand
MEDICOM TOY
Lifestyle products

A work-focused line that develops artist collaborations across genres

Sync. is a brand through which MEDICOM TOY collaborates with artists around the world, ext

Sync. is a brand through which MEDICOM TOY collaborates with artists around the world, extending their artwork and designs across multiple product categories, including apparel, bags, cases, interior goods, and three-dimensional works. Rather than focusing on a particular character or a single material, it selects the form of each item according to the work, with the relationship between artists and products at its core. While MLE broadly transforms pop culture, including film and music, into everyday goods, Sync. foregrounds ongoing collaborations with artists and the origins of the designs, connecting works to products across genres.

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