Tagline
Ten c has the power to cheat obsolescence, seeing beyond.
Ten c is an Italian outerwear brand founded in 2010 by Alessandro Pungetti and Paul Harvey. Centered on materials such as Original Japanese Jersey (OJJ) and garment dyeing, it pursues clothing designed to be worn for a long time. It also focuses on construction that can be adapted to different circumstances, such as by reconfiguring shells and liners. The brand advocates looking beyond trends and engaging with the value of well-crafted clothing.
Concept
Ten c forces one to look beyond the fads and trends and towards the value of well crafted clothing.