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the ACE hub

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Country
Netherlands
Founded
2025 2020s
Category
Footwear Accessories
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Footwear brands founded in the 2020s Footwear brands from Netherlands

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Overview

Tagline

Tennis is Life.
the ACE hub is a premium sneaker line developed by Dutch footwear brand HUB. Founded by former professional tennis player Huub van Boeckel, it launched in 2025. Inspired by tennis shoes and tennis culture of the 1970s and 1980s, it offers lifestyle sneakers and tennis shoes for competitive play. It aims to bring tennis heritage into contemporary footwear.

Concept

Tennis is more than a game, it’s a lens through which we see the world.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2004
2004 Parent brand
HUB
Footwear

A premium line centered on the history of tennis

the ACE hub is a premium sneaker line officially developed by HUB, with men’s and women’s

the ACE hub is a premium sneaker line officially developed by HUB, with men’s and women’s collections. Inspired by founder Huub van Boeckel’s tennis experience and tennis shoes from the 1970s and 1980s, it offers retro models made with high-quality leather, tennis-inspired styles for everyday wear, and shoes for competition. Compared with HUB’s broader range of everyday sneakers, it occupies a premium segment that emphasizes tennis history and use on the court more clearly. It is also officially positioned as HUB’s premium line.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Footwear brands from Netherlands founded in the 2020s

Go banana's Netherlands Founded in 2020 Footwear In common Footwear brands from Netherlands founded in the 2020s
Haboob Netherlands Founded in 2021 Footwear In common Footwear brands from Netherlands founded in the 2020s

Brands from Netherlands founded in 2025

Anatomic Denim Netherlands Founded in 2025 Clothing In common Brands from Netherlands founded in 2025

Frequently asked questions about the ACE hub

Country of origin, founding year, categories and parent brands.

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Features and values

Tradition

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Brands from Netherlands Brands founded in 2025 Brands founded in the 2020s Brands from Netherlands founded in 2025 Brands from Netherlands founded in the 2020s Brands founded in 2024-2026 Footwear brands Footwear brands from Netherlands Footwear brands founded in the 2020s Fashion brands — country: Netherlands · category: Footwear · founded: 2025 Fashion brands — country: Netherlands · category: Footwear · founded: 2020–2029 Fashion brands — country: Netherlands · related keyword: Tradition Fashion brands — category: Footwear · related keyword: Tradition Fashion brands — founded: 2020–2029 · related keyword: Tradition