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HUB

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Country
Netherlands
Founded
2004 2000s
Category
Footwear
Related brands
Footwear brands founded in the 2000s Footwear brands from Netherlands

Primary categories

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Overview

Tagline

Feeling good, Doing great
HUB Footwear is a footwear brand founded in the Netherlands in 2004 by former professional tennis player Huub van Boeckel. It began with the idea of bringing the comfort of tennis shoe soles to everyday shoes, and its range centers on sneakers. The brand places the idea of people gathering and connecting at its core, and uses an orange Z-stitch to symbolize connection. It also offers “the ACE hub,” a premium sneaker line inspired by the history of tennis.

Concept

HUB stands for connection, a place where people meet.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2025
2025 Sub-brand
the ACE hub
Footwear

A premium line centered on the history of tennis

the ACE hub is a premium sneaker line officially developed by HUB, with men’s and women’s

the ACE hub is a premium sneaker line officially developed by HUB, with men’s and women’s collections. Inspired by founder Huub van Boeckel’s tennis experience and tennis shoes from the 1970s and 1980s, it offers retro models made with high-quality leather, tennis-inspired styles for everyday wear, and shoes for competition. Compared with HUB’s broader range of everyday sneakers, it occupies a premium segment that emphasizes tennis history and use on the court more clearly. It is also officially positioned as HUB’s premium line.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Footwear brands from Netherlands founded in the 2000s

Feliz Netherlands Founded in 2008 Footwear In common Footwear brands from Netherlands founded in the 2000s
Filling Pieces Netherlands Founded in 2009 Footwear In common Footwear brands from Netherlands founded in the 2000s
United Nude Netherlands Founded in 2003 Footwear In common Footwear brands from Netherlands founded in the 2000s

Brands from Netherlands founded in 2004

Patta Netherlands Founded in 2004 Clothing In common Brands from Netherlands founded in 2004

Frequently asked questions about HUB

Country of origin, founding year, categories and parent brands.

Related links

Brands from Netherlands Brands founded in 2004 Brands founded in the 2000s Brands from Netherlands founded in 2004 Brands from Netherlands founded in the 2000s Footwear brands Footwear brands from Netherlands Footwear brands founded in the 2000s Fashion brands — country: Netherlands · category: Footwear · founded: 2004 Fashion brands — country: Netherlands · category: Footwear · founded: 2000–2009