The Freedom Collection

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Overview

Tagline

Comfortably sexy
The Freedom Collection is a collection launched in early 2020 by Dutch lingerie brand Hunkemöller. Centered on wire-free bras, it offers lingerie that prioritizes everyday comfort. Official materials describe it as part of Hunkemöller’s main collection and as a seasonal collection. Its offering emphasizes a close-to-the-skin feel and body positivity.

Concept

Designed to fit like a second skin and empower body positivity.

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1886
1886 Parent brand
Hunkemöller
Clothing

A comfortable everyday-wear line centered on wireless styles

The Freedom Collection was presented in Hunkemöller’s official brand materials as one of i

The Freedom Collection was presented in Hunkemöller’s official brand materials as one of its sub-brand lines. Centered on lingerie focused on comfort, such as wire-free bras, it was developed for customers seeking everyday wear. Unlike Private Collection, which emphasizes sexiness and ornamentation, and NOIR, which is characterized by premium materials and finishes, it is positioned around comfort and lightness. In the official materials, it is treated as a line within the brand family that complements the main collection and meets everyday-use needs.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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