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Theory Men

Theory Men

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Country: United States
Founded: 1999 1990s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 1990s Clothing brands from United States

Overview

Tagline

Made by NYC. Effortless by Design.

Theory Men is the menswear line of Theory, founded in New York by Andrew Rosen and Elie Tahari. Menswear was added in 1999, with a focus on tailored clothing that combines comfort and functionality. The brand officially states that “cool, expertly tailored pieces bring change to the way people feel, work, and live.”

Concept

We believe cool, expertly tailored pieces made from the best materials have the power to change the way we feel, improve the way we work, and inspire the way we live.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1997

Year Brand Category Description

1997

Theory

Parent brand

Clothing

A derivative line responsible for the brand’s menswear focus

Theory Men is a derivative line that began in 1999 as Theory’s men’s line, positioning The

Theory Men is a derivative line that began in 1999 as Theory’s men’s line, positioning Theory, which was founded in New York in 1997, as expanding into menswear. It transfers the fit, materials, and clean construction established by Theory into the men’s wardrobe, clearly separating its role in menswear from that of the women’s lines Theory and theory luxe. Planning, production, and sales of women’s and men’s clothing continue within the Theory business, and within the brand group it stands alongside the other lines as the one focused on menswear.

1997 Parent brand

Theory

Clothing

A derivative line responsible for the brand’s menswear focus

Theory Men is a derivative line that began in 1999 as Theory’s men’s line, positioning The