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There Was One

There Was One

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Country: Italy
Founded: 2021 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Italy

Overview

Tagline

the brand that will reinvent your wardrobe

There Was One was jointly launched by FARFETCH and New Guards Group and began operating in 2021. Operated by New Guards Group and sold exclusively through FARFETCH, the brand offers conscious wardrobe essentials. Rather than seasonal collections, it uses a low-inventory model with “drops,” producing only what is purchased. The brand has expanded beyond womenswear and menswear to include kidswear, and promotes responsible products made with certified materials, along with minimal packaging designed with circularity in mind. Production takes place in Italy, and a sales page is available on FARFETCH, indicating that the brand has not been discontinued.

Concept

the true meaning of sustainable fashion is longevity

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2007

Year Brand Category Description

2007

FARFETCH

Parent brand

Clothing

A FARFETCH-originated drop line focused on essentials.

A private label launched in 2021 by FARFETCH and New Guards Group, available exclusively o

A private label launched in 2021 by FARFETCH and New Guards Group, available exclusively on FARFETCH. It uses a drop-based format rather than seasonal collections and operates with a low-inventory model aligned with orders and demand. Materials are developed with Italian suppliers, with the range centered on certified environmentally conscious materials. Packaging is also kept to a minimum, using recyclable and compostable specifications. Aimed at both menswear and womenswear, it focuses on easy-to-coordinate basics and serves a role in everyday wardrobes distinct from NGG’s streetwear brands.

2007 Parent brand

FARFETCH

Clothing

A FARFETCH-originated drop line focused on essentials.

A private label launched in 2021 by FARFETCH and New Guards Group, available exclusively o