Tagline
A New Dimension in Time
U-BOAT is a watch brand based in Lucca, Tuscany, Italy. In 2000, designer Italo Fontana discovered designs left by his grandfather Ilvo, and the brand began its journey with the creation of the first U-BOAT. Centered on artisanal handcraft and limited production, it uses Swiss-made movements, with every watch assembled by artisans at its headquarters in Lucca. The brand presents “Identity is the U-BOAT brand keyword” as a key phrase and emphasizes its “Made in Tuscany” craftsmanship.
Concept
Identity is the U-BOAT brand keyword