Ultra was a high-end womenswear line launched in 1996 by American designer Betsey Johnson. Derived from the Betsey Johnson brand, it offered garments at higher price points than the main line. In 1998, her daughter Lulu Johnson was responsible for the line as a design partner. It is said to have ended by the early 2000s.
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Ultra
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- Country
- United States
- Category
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1978
Year
Brand
Category
Description
1978
Betsey Johnson
Parent brand
Clothing
A historical line offering higher-priced apparel
Ultra was a designer-priced line launched by Betsey Johnson in the 1990s, offering product
Ultra was a designer-priced line launched by Betsey Johnson in the 1990s, offering products at a higher price point than the regular Betsey Johnson collections. It was designed by her daughter, Lulu Johnson, and positioned within the parent brand’s brand family for customers seeking more premium apparel. It was a historical line with a different price tier and design team from the main line, and is no longer active.
1978
Parent brand
Betsey Johnson
Clothing
A historical line offering higher-priced apparel
Ultra was a designer-priced line launched by Betsey Johnson in the 1990s, offering product
Ultra was a designer-priced line launched by Betsey Johnson in the 1990s, offering products at a higher price point than the regular Betsey Johnson collections. It was designed by her daughter, Lulu Johnson, and positioned within the parent brand’s brand family for customers seeking more premium apparel. It was a historical line with a different price tier and design team from the main line, and is no longer active.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Clothingbrands fromUnited Statesfounded in1996
Frequently asked questions about Ultra
Country of origin, founding year, categories and parent brands.
Ultra is from United States.
Ultra was founded in 1996.
Ultra covers the following categories: Clothing.
Ultra is a sub-brand of Betsey Johnson.