Tagline
POST-PAST
UMBER POSTPAST is a high-fashion and lifestyle brand launched in Seoul, South Korea, in 2021. Centered on contemporary designs that connect the past and present, it expresses Korean craftsmanship through colors, materials, and objects newly introduced in each collection, using environmentally conscious materials made with traditional techniques. Creative Director Sungmin “Jaden” Cho leads the creative direction, and the brand offers a wide range of products, centered on ready-to-wear and including bags and home goods.
Concept
a timeless lifestyle that the brand pursues