unlabel

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Overview

Tagline

Northern city, simplified style.
unlabel is a fashion brand from Vilnius, Lithuania, founded in 2012 by former fashion buyer Ina Gaižauskienė. With womenswear at its core, it also offers clothing for girls and men. Starting with materials, the brand creates clothes suited to wear from everyday settings to the office, emphasizing the use of sustainable materials and local production. Its designs are characterized by clean lines and restrained colors, and are made in Vilnius.

Concept

The only thing that matters is everything.

Related brands

Parent brands and sub-brands, ordered by founding year.

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4 brands
Founded
2020-2024
2020 Sub-brand
unlabel LAB
Beauty and cosmetics

The core line expands into multiple areas, centered on ultra-high-pressure technology.

Within the unlabel brand family, this is the core brand that places technological developm

Within the unlabel brand family, this is the core brand that places technological development most prominently. It develops serum-inspired skincare centered on “ultra-high-pressure penetration technology,” which processes ingredients at an ultra-high pressure of 100 MPa and delivers them to the stratum corneum. It has expanded beyond skincare into categories including hair care, body care, UV protection, oral care, men’s care, and makeup setting. While MOIST BOTANICAL handles moisturizing care centered on plants and fermentation, MOISTPHARMA specializes in addressing dryness with petrolatum, and DERMANISTA provides functional care for specific skin concerns, this brand’s role is to extend its proprietary technology into multiple areas of everyday life.

2020 Sub-brand
unlabel MOIST BOTANICAL
Beauty and cosmetics

An everyday moisturizing line centered on plants and fermentation

A moisturizing skincare line focused on the power of plants, launched by unlabel in 2020.

A moisturizing skincare line focused on the power of plants, launched by unlabel in 2020. In its 2026 refresh, it updated its formula to a “fermented botanical formulation,” adding three fermented ingredients—galactomyces, rice bran, and Job’s tears—to its existing plant-derived moisturizing ingredients. Its range includes cleansing products, face wash, toner, and all-in-one gel. Unlike unlabel LAB, which differentiates its ingredient formulations through ultra-high-pressure penetration technology; MOISTPHARMA, which protects skin from dryness with petrolatum; and DERMANISTA, which addresses individual skin concerns with functional ingredients, it provides daily care centered on plants and fermentation to support everyday cleansing and moisturizing.

2020 Sub-brand
unlabel MOISTPHARMA
Beauty and cosmetics

A moisturizing-focused line that addresses dryness with petrolatum

A skincare line derived from the unlabel brand family, focused on preventing dryness and r

A skincare line derived from the unlabel brand family, focused on preventing dryness and retaining moisture. It promotes pharmacy-inspired design and offers sheet masks and all-in-one gels combining highly purified petrolatum with plant extracts and penetrative collagen. In contrast to MOIST BOTANICAL, which supports daily cleansing and moisturizing with plant-derived ingredients and fermented essence; unlabel LAB, which spans multiple categories with 100MPa ultra-high-pressure penetration technology at its core; and DERMANISTA, which emphasizes functional benefits tailored to specific skin concerns, this line focuses on protecting the skin’s surface and limiting moisture loss.

2024 Sub-brand
DERMANISTA by unlabel
Beauty and cosmetics

A functional line addressing adult skin concerns

Within the unlabel brand family, a skincare brand that addresses contemporary adults’ skin

Within the unlabel brand family, a skincare brand that addresses contemporary adults’ skin concerns through functional care. It carries forward unlabel’s approach of protecting the skin from harsh conditions such as dryness and UV exposure, combining “proactive technology” with “protective botanicals” and offering medicated lotions formulated with ingredients such as vitamin C derivatives and retinol derivatives. In contrast to MOIST BOTANICAL, which incorporates plant-derived ingredients into everyday moisturizing care, it is a function-focused line that foregrounds a multifaceted approach to specific skin concerns such as pores, dark spots, and wrinkles.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about unlabel

Country of origin, founding year, categories and parent brands.

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