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unlabel MOIST BOTANICAL

unlabel MOIST BOTANICAL

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Country: Japan
Founded: 2020 2020s
Category: Beauty and cosmetics
Related brands: Beauty and cosmetics brands founded in the 2020s Beauty and cosmetics brands from Japan

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Overview

Tagline

Fermented Botanical Formula. The power to take on dryness.

unlabel MOIST BOTANICAL is a Japanese skincare line planned and sold by JPSLAB Co., Ltd., and is offered as a series under the parent brand unlabel. Focusing on the gentleness and vitality of plants, it debuted in 2020. Its range includes cleansers, facial cleansers, toners, and all-in-one gels. Centered on a “Fermented Botanical Formula” combining plant-derived beauty ingredients with fermented ingredients, it presents “Hybrid Botanical” skincare designed to address multiple skin concerns, including dryness, pores, and uneven texture, while also taking sensitive skin into consideration.

Concept

In an era when gentleness is essential to being chosen, but gentleness alone is no longer enough.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2012

Year Brand Category Description

2012

unlabel

Parent brand

Clothing

An everyday moisturizing line centered on plants and fermentation

A moisturizing skincare line focused on the power of plants, launched by unlabel in 2020.

A moisturizing skincare line focused on the power of plants, launched by unlabel in 2020. In its 2026 refresh, it updated its formula to a “fermented botanical formulation,” adding three fermented ingredients—galactomyces, rice bran, and Job’s tears—to its existing plant-derived moisturizing ingredients. Its range includes cleansing products, face wash, toner, and all-in-one gel. Unlike unlabel LAB, which differentiates its ingredient formulations through ultra-high-pressure penetration technology; MOISTPHARMA, which protects skin from dryness with petrolatum; and DERMANISTA, which addresses individual skin concerns with functional ingredients, it provides daily care centered on plants and fermentation to support everyday cleansing and moisturizing.

2012 Parent brand

unlabel

Clothing

An everyday moisturizing line centered on plants and fermentation

A moisturizing skincare line focused on the power of plants, launched by unlabel in 2020.