Tagline
A beautiful world begins with what trees give us
BAUM is a skin and mind care brand launched in Japan in 2020 within Shiseido’s prestige portfolio. Focusing on the power of trees and the coexistence with nature that Japanese people have cherished since ancient times, it offers skincare as well as eau de cologne, candles, and room sprays. With “coexistence with trees” as its theme, the brand brings the gifts of trees to the skin and mind, and embraces the idea of circulating their benefits more effectively and passing them on to the future. Its packaging and brand experience incorporate resource circulation, including wooden components made from offcuts generated during furniture production.
Concept
Coexistence with trees