Tagline
TO CREATE SOMETHING NEW YOU MUST FIRST DESTROY.
UNRAVEL PROJECT is a streetwear-focused fashion brand founded in Los Angeles in 2015 by designer Ben Taverniti. It is centered on the idea of reconstructing timeless basics, with the notion “let's destroy all this and start something new.” as its background. The brand began with a focus on womenswear and also offers menswear collections. It is also described as producing in Italy (Milan) as an NGG brand and maintaining “Made in Italy” quality.
Concept
let's destroy all this and start something new.