VIETTI MERCHANDISE is an official line developed by VIETTI. The project aims to translate the brand identity of VIETTI—which began in 1952, when Maria and Vittorio Vietti opened their first boutique in Arona, Italy, on the shores of Lake Maggiore—into a contemporary offering while maintaining a strong connection to its heritage. Centered on garments and accessories such as T-shirts, caps, and bags, it puts forward essential designs, carefully selected materials, attention to detail, and a balance between functionality and style.
Concept
The project was created to translate the brand’s identity into a contemporary offering while maintaining a strong connection to its heritage and origins.