VITELLI is a knitwear brand founded in Milan in 2017 by creative director Mauro Simionato. It recovers surplus yarn and materials derived from deadstock from the Italian fashion industry, and develops knitwear and mesh centered on regenerated yarn through regenerative and circular manufacturing processes. Its inspiration comes from the “Cosmic Youth” club culture of 1980s Italy, and its designs are tested and produced in an atelier inside Spazio Vitelli. The brand also offers items made with original hybrid materials such as Doomboh®, and promotes sustainable production and social inclusion.
Concept
Vitelli Maglieria Italiana is a Milanese ethical brand focused on regenerative fabric production and cutting-edge knitwear design.