VRAI

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Country: United States
Founded: 2014 2010s
Category: Accessories
Related brands: Accessories brands founded in the 2010s Accessories brands from United States

Overview

Tagline

TRUE TO THE FUTURE. FOREVER STARTS NOW.

VRAI is a fine jewelry brand founded in Los Angeles in 2014 by Vanessa Stauffenmacher and Chelsea Nicholson (formerly Vrai & Oro). A subsidiary of Diamond Foundry, it offers engagement rings and jewelry made with lab-grown diamonds grown at a zero-emissions foundry in the United States. Its headquarters are in San Francisco.

Concept

We stand for the optimism and possibilities of sustainably created diamonds and their guilt free enjoyment.

VRAI characteristics

Main traits of VRAI

Minimal & basics: Minimal design and clean everyday staples.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of VRAI relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations

2021.09.13

Givenchy

A joint high jewelry collaboration between VRAI and Givenchy Haute Couture. The G-Chain bracelet (diamonds × recycled gold) was specially made and worn at the Met Gala 2021 event.