VTMNTS, launched in 2021 in Zurich, Switzerland, by Guram Gvasalia, is a brand. Positioned as a new brand from the “minds behind” VETEMENTS, it offers genderless ready-to-wear. It uses a barcode as its signature element in place of a logo and espouses an approach that values modern material science and traditional craftsmanship.
Concept
VTMNTS IS THE NEW BRAND FROM THE MINDS BEHIND VETEMENTS. THE BRAND NAME CELEBRATES A MORE MINIMAL APPROACH TO THE MODERN WARDROBE. THE IDEA OF A LOGO IS REPLACED WITH THE BARCODE - A SIGNATURE ELEMENT OF VTMNTS, THAT WILL ONLY BE RECOGNIZED BY THOSE WHO KNOW. VTMNTS IS DESIGNED FOR ALL GENDERS AND VALUES MODERN MATERIAL SCIENCE AND TRADITIONAL CRAFTSMANSHIP.