Warby Parker

Warby Parker Press is an in-house publishing label operated by Warby Parker, responsible for the brand’s cultural communications and collaborations through books, publications, and limited publications for stores. The application was filed in 2014 and the trademark was registered in 2016. The label is positioned to complement the brand experience through book sales in stores and exhibition catalogs.

Warby Parker Kids (trademarked as Warby Parker for Kids) is an official line of children’s frames offered by the parent brand Warby Parker. Centered on scaled-down versions of classic adult frames, it offers prescription lens options designed with impact and scratch resistance in mind, flexible spring hinges, and age-specific sizes (Jr. / Jr. Jr.), and is intended for children from around age 4. Following a pilot launch in New York in 2018, its availability expanded in stores and online. In conjunction with in-store pediatric eye exams and the Pupils Project, it serves to complement children’s vision care.

Scout by Warby Parker was a line of daily disposable contact lenses under Warby Parker’s own brand, launched in 2019. Its product range was centered on daily lenses made with a highly moisturizing material (hioxifilcon A). Notable features included packaging individual lenses in a slim, flat pack and having Menicon handle manufacturing. The line was introduced as part of the company’s strategy to provide vision care as a one-stop service. However, the official product page currently states, “Scout is being retired soon.”