W+by VIRGOwearworks

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Overview

W+by VIRGOwearworks is a second line launched in 2024 by the Japanese fashion brand VIRGOwearworks. It develops streetwear that connects music and fashion more directly and makes the parent brand’s worldview more accessible. Its officially stated concept is “Fashion & Music are always with you.” The line carries on the background of VIRGOwearworks, which began as a uniform for its friends.

Concept

Fashion & Music are always with you.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2003
2003 Parent brand
VIRGOwearworks
Clothing

An official second line that brings music and fashion together in an accessible way

This is the official second line launched in 2024, the year VIRGOwearworks marked its 20th

This is the official second line launched in 2024, the year VIRGOwearworks marked its 20th anniversary. It develops the parent brand’s worldview—which began as a uniform for its friends—as a street brand that can be enjoyed more accessibly, and expresses the connection between music and fashion more directly under the motto “Fashion & Music.” While the parent brand places sound at its roots and expresses the designer’s message through clothing, W+ serves as an entry point for bringing that musical background into everyday life. It has a different role from PSYCHOLOGICAL METAMORPHOSIS, which foregrounds a pop, approachable form of real streetwear.

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Culture

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