WOH

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Country: France
Founded: 2025 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from France

Overview

Tagline

Welcome to WOH - the bolder, sexier alter ego of HOM.

WOH is a men's underwear brand developed as HOM's alter ego. HOM was founded in Marseille in 1968, and WOH launched in France in 2025. Aimed at people who prefer a slightly edgy style, it champions pushing boundaries and unapologetic self-expression through four collections: Sexy Fun, Personal Allure, Pure Seduction, and Night Universe. Joan Crisol is responsible for its visual identity and art direction.

Concept

Designed for those who like their style with a little edge, WOH brings four daring collections that push boundaries and celebrate unapologetic self-expression.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1968

Year Brand Category Description

1968

HOM

Parent brand

Clothing

A line derived from HOM that takes a distinct approach by emphasizing boldness

The official HOM website describes WOH as the “bolder, sexier alter ego of HOM.” Unlike HO

The official HOM website describes WOH as the “bolder, sexier alter ego of HOM.” Unlike HO1, Classic, Invisible Comfort, and Plumes, which are presented as HOM Essentials, WOH consists of four collections: Sexy Fun, Personal Allure, Pure Seduction, and Night Universe. It is positioned as a line derived from HOM that takes a bolder approach than HOM’s core line.

1968 Parent brand

HOM

Clothing

A line derived from HOM that takes a distinct approach by emphasizing boldness

The official HOM website describes WOH as the “bolder, sexier alter ego of HOM.” Unlike HO