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HOM

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Country
France
Founded
1968 1960s
Category
Clothing
Related brands
Clothing brands founded in the 1960s Clothing brands from France

Primary categories

Overview

Tagline

Originated from Marseille, We Take Pride in Our #HOMLifestyle
HOM is a men's underwear brand founded in Marseille, France, in 1968. Charles Belpaume developed briefs with an early modern cut, and the brand grew with an approach that was the first to propose comfort and support. In addition to underwear, it offers a wide range of everyday intimate apparel, including pajamas, homewear, swimwear, and socks. It is sold in more than 20 countries and espouses the values of masculinity, style, independence, and individualism.

Concept

Masculinity, style, independence, and individualism.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2025
2025 Sub-brand
WOH
Clothing

A line derived from HOM that takes a distinct approach by emphasizing boldness

The official HOM website describes WOH as the “bolder, sexier alter ego of HOM.” Unlike HO

The official HOM website describes WOH as the “bolder, sexier alter ego of HOM.” Unlike HO1, Classic, Invisible Comfort, and Plumes, which are presented as HOM Essentials, WOH consists of four collections: Sexy Fun, Personal Allure, Pure Seduction, and Night Universe. It is positioned as a line derived from HOM that takes a bolder approach than HOM’s core line.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromFrancefounded in1968

ERES France Founded in 1968 Clothing In common Clothingbrands fromFrancefounded in1968
Sonia Rykiel France Founded in 1968 Clothing In common Clothingbrands fromFrancefounded in1968

Brands from France founded in the 1960s

Baby Dior France Founded in 1967 Clothing In common Brands from France founded in the 1960s
CERRUTI France Founded in 1967 Clothing In common Brands from France founded in the 1960s
CHRISTIAN AUJARD France Founded in 1967 Clothing In common Brands from France founded in the 1960s
Courrèges France Founded in 1961 Clothing In common Brands from France founded in the 1960s

Frequently asked questions about HOM

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Menswear

Activities and occasions

Loungewear

Related links

Brands from France Brands founded in 1968 Brands founded in the 1960s Brands from France founded in 1968 Brands from France founded in the 1960s Clothing brands Clothing brands from France Clothing brands founded in the 1960s